Let's collaborate to create a bold brand or seamless digital experience.
My approach to creating exceptional user experiences combines proven methodologies with cutting-edge AI tools. Choose between traditional human-centered design or the modern AI-augmented workflow.
The proven methodology that puts users at the center of every decision, combining research, iteration, and validation to create meaningful experiences.
Research user needs and business requirements. Understand current performance and identify key assumptions. Conduct user interviews, analyze behavior patterns, create project canvas and empathy maps.
Define strategy and scope of work needed. Establish success criteria and key measures. Develop product strategy including content, epics, user stories, and estimate time and resources required.
Co-design potential solutions determining flow, features, format, and structure. Brainstorm user journey flows, prioritize features, establish information architecture and messaging hierarchy. Create journey maps and explore language suggestions.
Collaboratively design the solution and write content that will be tested with users. Document design decisions, conduct wireframe and content exploration, use collaborative design tools, share design rationale with stakeholders, and pair write content.
Conduct peer reviews, stakeholder reviews, and tech feasibility sessions. Gather stakeholder feedback, validate technical implementation approach, and conduct show and tell sessions to ensure alignment across teams.
Document content if necessary and work with developers to ensure accuracy of implementation. Produce content to match design requirements including metadata and tags. Launch management and internal communication of new features.
Test your solution through A/B testing, usability testing, or quantitative testing to measure success. Report on progress using research methodology and sentiment analysis. Conduct content audits and create hypotheses for optimization.
Leveraging generative AI to accelerate research, ideation, and design while maintaining human creativity and empathy at the core.
Use AI tools like ChatGPT and Claude to analyze user research, generate personas, and identify patterns in user behavior. AI helps synthesize research findings and surface insights faster.
Generate multiple design variations quickly using AI tools like Galileo AI and Figma AI. Iterate on concepts in minutes rather than hours, exploring diverse directions efficiently.
Leverage AI to auto-generate UI components, design systems, and consistent visual patterns. Tools like Adobe Firefly and Figma plugins create production-ready assets from text descriptions.
Create interactive prototypes with AI-powered tools that simulate user journeys, generate realistic content, and auto-document design decisions for seamless developer handoff.
Design interfaces that dynamically adjust based on user behavior and context using AI. Create personalized experiences that evolve with each user interaction.
Human designers validate AI outputs throughout the process, conducting user testing with prototypes when appropriate. Real user feedback ensures AI-generated solutions meet actual needs and maintain empathy-driven design principles.
Crafting meaningful brands & intuitive digital experiences that solve real problems and drive business results.
AI-powered market and workforce intelligence platform delivering real-time social media analytics, sentiment tracking, and competitive insights for data-driven decision making.
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AI-powered monitoring platform with visual-first approach for rapid issue identification and system health management.
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Generative AI platform for enterprise banking with conversation management and analytics dashboard.
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Immersive virtual reality exposure therapy platform for treating PTSD and anxiety disorders.
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Comprehensive collection of visual design case studies showcasing creative problem-solving and design thinking methodologies.
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Enterprise technology platform design focusing on streamlined workflows, system integration, and enhanced operational efficiency.
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Healthcare technology platform design improving patient care workflows, medical data integration, and healthcare operations.
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Comprehensive wellness platform featuring personalized nutrition tracking, community engagement, and goal-oriented user experiences.
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AI-powered banking chatbot analytics platform with performance dashboards and insights.
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Digital health platform focused on preventive care and lifestyle management with insurance matching.
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Mobile ordering experience with intuitive menu navigation and customizable 'You Pick 2' combinations.
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Revolutionary fitness tracking application integrating wearable sensor technology with personalized coaching and biometric monitoring.
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Revolutionary running application integrating real-time weather data with comprehensive fitness tracking and location services.
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Innovative mobile fundraising platform designed to streamline candle sales campaigns with comprehensive team coordination tools.
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Retail technology platform enhancing customer ordering experiences, inventory management, and point-of-sale interfaces.
View Case Study PDF →Great design goes beyond aesthetics—it solves impact, hear from clients who have experienced the power of thoughtful branding and design firsthand.
"Sonny delivered exceptional UX for our healthcare platform. The design improved our user experience dramatically."
"Outstanding AI interface design for our banking platform. Sonny understands complex workflows perfectly."
"Incredible mobile app design that transformed our customer experience. Highly recommended for enterprise projects."
Cutting-edge AI tools and workflows that supercharge design innovation
AI UI generator from text prompts
Text-to-UIBuilt-in AI features in Figma
Native IntegrationAI image generation for design concepts
Visual GenerationGenerative AI in Creative Cloud
Adobe SuiteAI for UX writing & research synthesis
Content GenerationAI assistant for design strategy
StrategyAI image, copy & icon generation
Content CreationAI wireframe & UI generator
WireframingAI-powered design automation
AutomationAI text generation for UI
Copy GenerationAI UX strategy & persona generation
StrategyAI layer naming automation
OrganizationAI research & competitive analysis
ResearchAI note-taking & documentation
DocumentationAI user attention prediction
User TestingAI research synthesis
AnalysisLeveraging generative AI and machine learning to compress traditional design timelines from weeks to hours while maintaining quality and creativity.
I'm a Senior UX Design Leader with over 15 years of experience creating digital experiences that solve real problems. I specialize in building, mentoring, and scaling high-performing design teams while designing interfaces for complex systems like generative AI platforms, data analytics tools, and enterprise applications.
My approach combines strategic leadership, user research, behavioral data analysis, and technical understanding to create solutions that drive business success and enhance customer experience.
Currently focused on the intersection of AI and user experience, leading teams that design interfaces making complex AI systems accessible and intuitive for everyday users while optimizing conversion rates and revenue growth.
Team building, mentoring, scaling design teams
Generative AI, chatbots, agents, LLMs
Figma, Adobe XD, HTML/CSS, Agile
Which format would you prefer?
Ready to create something amazing? Let's discuss your project and how I can help bring your vision to life.